What is a Growth Marketer?
Growth marketers use a blend of strategic thinking and tactical execution to deploy growth hacking techniques to experiment with different channels and strategies frequently. The goal is to optimize their tests incrementally to determine how to best optimize marketing spend, and effectively gain more awareness for a company or product.
Duplicate our Growth Marketer job template
Components of an A+ job description
A compelling company description
(E.g. “Join an all-star team at [company name]”)
What is your mission and vision? What does your company do? Why would someone want to work for your company instead of going somewhere else?
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Be sure to include:
- Your vision and mission.
- What your company does
- Info about the team, investors (social proof is important)
- Description about the culture of the company
- What you look for in a great candidate - implicitly conveys your mission and values
This job description from Cere Network does it well.
A clear description of the role (“What we’ll accomplish together”)
What will a candidate be doing for your company? What can they expect to accomplish in their role, and why does it matter?
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Be sure to include:
- A description of what they’ll be working on day-to-day
- A list of their roles & responsibilities
- What impact they can expect to have in their role
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Relevant skills required for the role (”Your superpowers”)
What are you looking for in a strong candidate during the interview process? Are there any dealbreakers for this role?
Include “hard” skills:
- Any skills that are specific to this role that would require domain expertise in this field
- Any technical expertise the candidate should possess
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Include “soft” skills:
- Problem-solving, critical thinking, adaptability, attention to details
- Be a friendly team player
- Have the ability to work autonomously
- Leadership experience?
Recruitment Process “What to expect”
What can the candidate expect from the recruiting process? What are the steps, requirements, who will be involved? There is a lot of uncertainty and stress that often accompanies the process of finding a job. You can provide a better experience for candidates if you are clear from the start what each stage of the interview process will look like.
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Be sure to include:
- How long the process should take?
- How many interviews there will be?
- Who will be involved?
- Overall time commitment?
- Will it be in-person vs remote?
This job description from Zama does it well.
Compensation “How we value our team”
Jobs that share salary information get up to 30% more applicants than those that do not. If you want to encourage high-quality applications, it’s important to share expectations around compensation.
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Be sure to include:
- Salary range
- Stock compensation info, if applicable
- Benefits: Health, Dental, & Vision, PTO, Parental Leave, etc.
- Perks: 401k matching, culture budgets, team events, snacks, etc.
- Location: Is the job remote, in-person, or hybrid?
Example of a strong crypto Growth Marketing description
Content Marketing / Crypto Writer
Why we love it
1.) Excellent description of the mission, vision, and market size
2.) They highlight the success and past experience of the founders
3.) Very good breakdown of what the role will entail
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Image below in case link is dead 👇
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